There are not only ways you can improve the mobile email experience-like the use of media queries when coding up responsive layouts, to more advanced techniques like targeting specific devices. ‘Email in Motion: How Mobile is Leading the Email Revolution’ – Return Path A poor user experience could mean no response, no action, or plainly put, no ROI. …those that aren’t tracking which device their subscribers are reading their emails on, or optimizing their emails or websites for mobile devices stand to lose out. Failing to think mobile-first could diminish response rates, or as Return Path summarized: In fact, when designing your emails, you should start with a mobile design, because if it looks good in a mobile view, it’s going to look great on desktop. What this means for designers and email developers is that getting your email newsletter to display optimally on mobile devices is just as important as viewability on more traditional platforms like Outlook and Gmail.
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Apple’s iPhone accounts for 28%, plus an additional 9% if you include iPads. According to a recent survey released by Litmus, mobile has become the most popular, with 42% of all emails being read on a mobile device, followed closely by webmail at 40%, and desktop with a respectable 18%. If you send email newsletters, it’s likely that a growing percentage of your subscribers are reading your messages on an iPhone, tablet, or other mobile device.
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